NLA - Programming

A public-private hub and program bridging Sports, Business, Government, Creative Industries, and Innovation between the Netherlands and Los Angeles. We aim to open start the program and NLA Hub around summer 2026.

NLA - HUB LOCATION

We are creating an “orange hive” in Los Angeles—a physical location where government, businesses, cultural institutions, and knowledge centers can come and go. This shared “hive” will include office spaces, exhibition areas, live performance venues, and more.

NLA - PROGRAMMING

By combining forces, we are establishing a multi-year program and a “hive” that is constantly active. This includes themed trade missions, sports clinics, exhibitions, performances, demonstration matches, and other events

NLA - BRIDGING NL & LA

We are building a bridge between the Netherlands and Los Angeles that will remain in place at least through the Olympic Games. This network will feature gatherings in both NL and LA, with physical locations as well as a virtual network for knowledge, services, and connections.