Program

NLA Hub of the Netherlands in LA: A HIVE AND PROGRAM FOR SPORTS, BUSINESSES, KNOWLEDGE INSTITUTIONS, AND GOVERNMENT

Our ambition: open before summer 2026

NLA HUB - LOCATION

We are creating an “orange hive” in Los Angeles—a physical location where government, businesses, cultural institutions, and knowledge centers can come and go. This shared “hive” will include office spaces, exhibition areas, live performance venues, and more.

NLA PROGRAM

By combining forces, we are establishing a multi-year program and a “hive” that is constantly active. This includes themed trade missions, sports clinics, exhibitions, performances, demonstration matches, and other events

BRIDGE BETWEEN NL & LA

We are building a bridge between the Netherlands and Los Angeles that will remain in place at least through the Olympic Games. This network will feature gatherings in both NL and LA, with physical locations as well as a virtual network for knowledge, services, and connections.